When we set out to create our agriwear brand, we wanted a name that carried the essence of where we come from — wild, weather-beaten, and resilient. That’s how WAWETS was born.
WAWETS stands for Wild Atlantic Wets.
Our name reflects the raw beauty and toughness of life on the Irish Atlantic coast. It’s a place where the wind howls, the rain lashes sideways, and the work never stops — and neither do the people. WAWETS is designed for exactly that world: waterproof, durable, and made to move with you through every task and season.
But our name is only part of the story.
Our symbol — the Newfoundland dog — carries deep meaning. This powerful, protective breed was built for harsh weather and hard work, with a thick coat designed to withstand the elements. To us, it represents strength, endurance, and quiet loyalty — everything WAWETS stands for.
Our logo was inspired by our own Newfoundland, Missy, a constant presence and a symbol of quiet protection. She reminded us daily of what it means to be tough, dependable, and always there — no matter the conditions.
When you see that Newfoundland, you're seeing more than a logo. You're seeing a promise: that our gear will stand by you, protect you, and perform — in every kind of weather, every kind of work.
WAWETS is more than clothing, Wawets is "Built to protect"